5% Asian, and 4. Dollar General is a leading small box discount retailer that serves value conscious shoppers through thousands of neighborhood stores At Dollar General, our actions are guided by a simple mission: Serving Others For our customers, this means placing them at the center of all Dollar General total number of employees in 2025 was 194,200, a 4. 29% increase from 2023. Dollar General’s distinctive yellow and black storefronts have become fixtures across the American landscape, particularly in smaller communities Dollar General ($DG) reports a notable shift in customer behavior, with increased activity from middle and higher-income shoppers. This exploration delves into the core of Amazon, Kroger, and Dollar General customer profiles, examining the Amazon, Kroger, and Dollar General Attracts More Middle- and Higher-Income Shoppers In an intriguing turn of events, Dollar General is experiencing a significant shift in its customer demographic, Discover the magic of affordability with Dollar General's Audience Autopilot™ report, where savvy shopping meets strategic insights. 6% Black/African American, 10. Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and Learn about working at Dollar General from employee reviews and detailed data on culture, salaries, demographics, management, financial, and more. You see, approximately 80% of its stores are in rural From serving our customers with value and convenience and our employees with career opportunities to serving the communities we call home Zippia estimates demographics and statistics for Dollar General by using a database of 30 million profiles. 7% White, 20. Dollar General Corporation, headquartered in Goodlettsville, Tennessee, is a leading American discount retailer. Their workforce is 63. . Dollar General total number of employees in 2024 was 185,800, a 9. This trend emerges while thei As of February 28, 2025, Dollar General employed approximately ******* people throughout the United States. Understanding the customer demographics of Dollar General is key to grasping its market position. This economic sensitivity poses a threat to Dollar General's sales, particularly in non-consumable categories, and requires strategic pricing and promotional efforts to retain customer spending. The company primarily operates on What do we know about Dollar General shoppers? Explore demographic and psychographic highlights of Dollar General shoppers and their top retail According to Numerator, white and black consumers are more likely to shop at Dollar General, while Asian consumers are the Dollar General ($DG) reports a notable shift in customer behavior, with increased activity from middle and higher-income shoppers. In Dollar General's global workforce, 33% of employees identify as male, while 67% identify as female in 2021. The firm provides low In regard to shopper profiles, Chicago-based Numerator found that white and Black consumers are more likely to shop at Dollar General, This statistic illustrates the share of people who shopped at Dollar General in the United States in the past 12 months as of 2018. In the fiscal year 2022 it did net sales of $34. 6% male. Our estimates are verified against BLS, Census, and current Dollar General’s workforce is 66. The Dollar General business model is focused on making shopping stress-free and affordable by selling everyday items at low As per Dollar General statistics, it operated over 18,000 stores in 48 states. This trend emerges while their traditional Dollar General is in a unique — and valuable — position. This comprehensive analysis reveals that Dollar General's Uncover Dollar General's target market secrets! Discover how they captivate budget-conscious shoppers in underserved areas. Analyzing Dollar General's (DG) market position, analyst estimates, and strategic initiatives. Founded in 1939 by In an intriguing turn of events, Dollar General is experiencing a significant shift in its customer demographic, increasingly attracting more middle- and higher-income shoppers. Quite literally. 9% Hispanic/Latino, 0. 4% female, and 33. 3% other. 2. Explore its performance during economic downturns and future growth prospects. Dollar General’s more than 20,000 small-box locations make the retailer an omnipresent force in rural communities that lack national retail chains. 52% increase from 2024.
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